About Me

Sierra Carter
3 min readFeb 26, 2021

Hey reader! Thanks for stopping by. Here’s a little bit about me:

My name is Sierra and I’m a 24 year old fitness, food, and fashion entheusiast living in Miami, FL with my boyfriend, Luis, and our pit-mix, Bella. If you follow me on social, you’ve already seen plenty of them on my feed and in my daily stories. As you may or may not know, I am a personal trainer. But what you may not know is how I got started with Sweat with Sierra. So here’s a bit of my story.

I first started working as a personal trainer while getting my bachelor’s degree in Health Science from the University of Florida. I quickly fell in love with it and when I graduated in 2018, I decided to keep working as a trainer and became manager-in-training at a Crunch Fitness in South Florida. I quickly realized how difficult it is to make money in a corporate gym setting. Working 12 hour days, 6 days a week, I was burnt out and looking for a change. Shortly after with some encouragement from friends and family, I took a leap of faith and Sweat with Sierra was born. Driven by my passion for helping other women find their confidence through exercise and a balanced lifestyle, I quit my job at Crunch and started working for myself. Since then I’ve registered as an LLC, expanded to include not only personal training but other freelance services as well like modeling, brand collaborations, and, you guessed it, writing!

My objective for all my clients is clear: to help them become the best possible version of themselves through exciting, effective workouts and simple, easy to implement nutrition strategies. You won’t find any restrictive fad diets or spending hours in the weight room here! Most of my clients are mothers or full-time employees, or both. They need a trainer who is flexible and understanding. And I pride myself in my ability to adapt and work with each of my client’s unique lifestyles and goals.

​As far as the other aspects of my business I love getting creative and working with brands, being behind the camera, or writing allows me to tap into that side of my brain. It’s been so amazing for me to experience a career that allows me to have the freedom I desire as well as the job satisfaction that I crave. I hope that everyone gets to feel that kind of freedom in their lifetime.

Don’t get me wrong, it isn’t always easy and the money isn’t alwasy guarunteed. Entrepreneurship is not for the faint of heart (or wallet). But it is always worth it. And I find myself grateful even in the hardest moments (hello all of 2020) for everything that I have built and experienced so far.

Well that’s about it for me! Thank you for reading my first post on here and for all your support. I look forward to many more posts about life, fitness, fashion, health trends, and more.

Yours in health,

Sierra

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Sierra Carter

Hey, I'm Sierra! I'm a personal trainer with a bachelor in health science. Oh and I'm a model. And I love to write. Join me for fitness, fashion, food, + more.